Friday, August 25, 2006

WHO NEEDS A PROMO ANYWAYS?

Last night the bar was scheduled to host a MOLSON ROCKS! promotion. Molson is one of my favorite beers and I really didn't mind hosting it, although it was a bit out of character since Molson is known more for being a beer to be enjoyed during the winter months, specifically during Hockey season. The rationale for the promo was to have the beer fresh in the minds of the consumer, even through the summer months. The promotion also included the standard giveaways, such as T-shirts, hats, coasters, etc. ; However, included in the promo giveaway was a raffle for a "MOLSON ROCKS" IPOD Shuffle giveaway.

Before all of that took place, however, we ended up having a surprise promo for PILSNER URQUELL. This was no big deal as I am a big fan of the Pilsner myself; Only problem was that I totally forgot that we were having a promo push for them. It also didn't help that the reps for Pilsner never bothered to drop off any promotion adverts to let people know of the upcoming event.

So imagine my surprise when the Pilsner Urquell promotion team showed up at around 8pm. It rained buckets prior to their arrival and our happy hour crowd just left. So not including staff, there were less than 10 patrons in the bar. Can we say "awkward"??? Oh baby it sure was. Luckily, the reps were good about the whole thing, acknowledging that they dropped the ball on promoting it. They said that they would set up another promo event in the future and promised to send promotion materials ahead of time.

With that disaster averted, the MOLSON ROCKS! promo was ready to begin. Ironically enough, the bar started to fill up again around the same time. (some brands have all the luck). There were plenty of people ready to sample the beer from up North, once they realized that there was an IPOD Shuffle involved. Luck would have it that at the end of the night, the big winner of the IPOD Shuffle was the one and only STIFFLER, who'd just bought his first Molson only minutes earlier. Talk about luck!

Overall, a fun night for all.

TONIGHT: "4 for 4 Fridays" ($4.00 all Beers, Mixed Well Drinks & House Wine from 4pm-8pm)


NUFF SAID